MEET OUR FOUNDER
Hey, I am Eshan Shiv, and The Arc Lane is the culmination of my journey as a designer over the past five years. This business is not just a venture for me; it is a way to make my own creative dreams come true while honoring the legacy of my family. I grew up watching my grandfather's passion, and now I have the chance to bring his timeless vision to life with a modern touch. Every piece we create is a way of fulfilling that dream and connecting it with our community, one thread at a time.
The
Unfinished
Dream
This is not just a business for us; it’s a dream, a promise, and a legacy. It all started with my grandfather. He was a man of immense passion, who saw our culture not just as history but as a living, breathing art form. He had this beautiful idea to give a voice to our traditions with stunning designs and premium, comfortable clothing for everyone. He poured his heart into it, but back then, he didn’t have the resources to take his vision to the people. His dream remained beautiful, but it was an unfinished one.
Weaving a
New Chapter
I grew up watching him, and that dream became my own. With The Arc Lane, I am taking his legacy and building on it, bringing his timeless designs to life with a modern touch. We're bridging that gap between the rich, traditional heritage of our past and the fast-paced, digital world of today. We believe that wearing your culture shouldn't be a special occasion; it should be an everyday comfort. It’s about celebrating who you are, every single day.
OUR MISSION, VALUES AND PROMISE
For us, you are a part of this family, this Parivar. Our promise to you is rooted in our core values. We call them our Hamaari Values.
Mission
Our mission at The Arc Lane is to bridge the gap between tradition and modernity by giving a voice to our vibrant culture through stunning, premium-quality clothing that is comfortable, affordable, and accessible to everyone.
HAMAARI VALUES
Parampara (Tradition)
Honouring the intricate craftsmanship and stories of our heritage.
Swayam (Authenticity)
Creating unique designs that allow you to express your own style.
Sahajta (Comfort & Simplicity)
Ensuring every piece is effortless, comfortable, and a joy to wear.
Vishwas (Trust)
Building a brand based on transparency, quality, and a belief that premium clothing should be affordable for all.
A Brand that is All Hearts
My grandfather couldn’t take his dream to the world, but with The Arc Lane, we are bringing that dream—and our dream—to life. This is where we commit to constantly expanding our wide range of products so you always have new ways to express your cultural identity [User Query]. We are committed to exploring ethical and sustainable practices because we believe in making a positive impact on society and the environment. Ultimately, we want to build a thriving community of patrons who feel a personal connection to The Arc Lane's story. We hope you will join us in this journey, and together, we can keep this legacy alive.
